SOCIAL VIDEO STRATEGY ACROSS MARKETS
I turn audience research and performance evidence into repeatable content systems for Chinese platforms, Instagram and TikTok.
I will suggest the most useful first diagnostic, team workshop or bounded content test. No promise of a viral result.
Use original account data and carefully chosen references to understand why content performs. Turn the findings into series formats, production briefs and a review process your team can repeat.
Explore the video strategy practice
Research audience language, competitor content and platform fit on Douyin, Xiaohongshu and other relevant Chinese channels before choosing what to produce.
Research the Chinese audienceStudy the audience and each platform's own performance signals. Develop original tests for Reels or TikTok instead of copying a high-view video across accounts.
Build an overseas video testThe platforms are different. The method is consistent: define the audience, inspect the evidence, test original work and review what happened.
The first question is not how many videos to publish. It is where the current content system stops learning.
Compare intended and observed audiences, their language, questions and reasons to keep watching or leave.
Examine the opening, sequence, proof, retention and response rather than copying surface features.
Translate a useful pattern into original series, briefs and a review standard for the next batch.
The goal is a learning loop your team can use, not one lucky post.
The scope depends on your account and stage. Each project should leave you with clearer decisions and a usable process.
Scope, timing and fee are confirmed after reviewing the account, audience, available data and team capacity.
An authorized client dashboard shows 18.7M views, 20.2K new followers and 101 shared pieces in a later 30-day period. The account identity is withheld and the screenshot is watermarked.
That dashboard does not show the later period's Instagram-versus-Facebook split. It is a combined reporting figure, not proof of 18.7M Instagram-only views or any TikTok result.
China market-entry research, partner assessment and supplier checks remain available as a separate practice for overseas brands. The existing reports and case library remain accessible.
I’m Mark Zhong. I research audiences, diagnose short-form videos and design 0-to-1 content systems across Chinese and overseas social platforms.
My perspective comes from building and reviewing commercial work, not only collecting viral examples. As a former managing partner at Firmoo, I helped develop European markets from zero across ecommerce, Google and Meta advertising, and social media. Later advisory work has included apparel, furniture and cross-border brands.
Audience and opportunity discovery, positioning, content strategy and final review of the work.
I frame the question and inspect the evidence. A two-person execution team supports selected production projects.
Teams that need to understand what performed, what is transferable and what to test next on Chinese platforms, Instagram or TikTok.
Past results and roles describe experience, not a promise of future reach, followers, inquiries or sales.
Share your account or website, target audience, platform and current bottleneck. I will suggest a first diagnostic, workshop or bounded test.
Prefer email? Write to mark@markzhong.com with the account link and the question you want answered.